АFRICAN
MARKET

Adopt a micro-approach for Africa in order to reap success in the region. Have at your disposal the technological means to maximise the revenue from the retail shops through a technological solution providing for the interconnection of all channels.

OMNICHANNEL APPROACH

BTOBET'S RETAIL SOLUTION

  • Target anonymous players through a rapid registration process
  • Tailored marketing campaigns accord ing to different player segments
  • 360° betting experience: retail shops are interconnected to the digital channels for a more complete UX
  • More player engagement: Players earn bonuses and free bets
  • Advanced back-end provides for a more effective operation with detailed reporting solutions and in-depth analytics.

PROVIDE YOUR PLAYERS IN AFRICA WITH THEIR PREFERRED BETTING PROCESSING METHOD

USSD<br> BETTING

USSD
BETTING

  • Allow your players to place bets and play online from any kind of cellular phone without having GPRS or 3G on mobile phone.
  • Real-time without Internet
  • Works on non-Smartphones as well
  • Single point of money collection – Telecom operator
  • Simple to use – step-by-step process
  • Highly popular in Africa
  • Cost-effective
SMS<br>BETTING

SMS
BETTING

  • Registered users simply need to send a SMS in a predefined format to the correct number in order to place a bet.
  • Players never need to go to an on-site location to play the lottery, nor do they need an expensive Smartphone – any phone will work for SMS betting.
  • Players can still check their transactions online via the internet, but internet connectivity is not required in order to play.

LOTTERY

Make the most of Lottery tailor made for Africa. Bring the international lottery market directly to your players. Allow cost-effective betting through fraction bets. Deliver a holistic betting experience through a lightweight API

Take hold of the opportunity provided by the emerging African market with a:

  • Complete Omnichannel System
  • Allow players in Africa to gain access to the international lottery scene
  • Fraction bets: allow your players to place more cost-effective bets tailored for them by buying a fraction of a ticket
  • Holistic betting experience with fully responsive designs that work on any device and optimized for all browser types
  • Lightweight API

Presence in Africa

We are the leading betting and gaming provider in Africa, thanks to our flexibility and customisability

The NEURON3 platform is already fully compliant and meets all the necessary requirements for:

Nigeria, Kenya, Rwanda, Madagascar, Uganda, Senegal, Ghana, Congo, Brazzaville, Sierra Leona, Zambia, DR Congo, Chad, Mozambique, Tanzania, Guinea, Namibia, Angola, Gabon, Mali, Benin, Liberia

FIFA World Cup Qatar 2022 betting focus

Seize The Opportunity!

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