How Can Operators Best Establish and Differentiate their Product?

How Can Operators Best Establish and Differentiate their Product?


The iGaming industry is rapidly developing on a yearly basis in the African region. Тhis emerging market continues to offer innumerable opportunities to many operators in and outside Africa.



Furthermore, under non-pandemic circumstances there are many conferences and events in Africa which are essential for further development of the industry in the region. However, these aiding factors have now migrated into the online world to allow many people to gather digitally in order to share information and insights of incremental value to each other.



Ice Africa, considered the biggest gambling exhibition and conference on a regional level, this year has also been moved online due to the ongoing pandemic. Connecting with pan-African and international industry prospects will surely grant the knowledge and insights on how to harness the opportunities arising from this region to anyone who wishes to move forward with their plans for Africa.



Ice Africa Digital 2020, will be powered by MATCH! Buyer Program which represents an efficient AI networking platform created to match participants, deliver qualified meetings and increase ROI.



What distinguishes this conference from others is the localized approach by Clarion Gaming for its ICE Portfolio. Such approach has brought successful debuts for Ice North America Digital and Ice Asia Digital by tailoring the events to match local stakeholders’ needs.



As part of the group of experts who will share their deep and admirable knowledge on this year’s ICE Africa Digital is Alessandro Pizzolotto, CEO of STM Gaming, BtoBet’s Certified Partner for Africa.


He will take part in two very interesting discussions:


In the first one, he will be accompanied by BetBonanza’s Managing Director, Adekunle Adeniji discussing “How can operators best establish their brand and differentiate their products in hyper-competitive markets”. As many operators and suppliers are conducting business in various jurisdictions in Africa they are currently facing strong competition. This chat will surely offer abundance of useful insights on how to stand out from the competition and how to build your brand by offering unique products.


In the second discussion, affiliates will come under the spotlight with Alessandro joining Charles Herisson from Betadvisor and Sarafina Wolde Gabriel from Income Access, to discuss the approach which affiliates must undertake in order to be successful in markets such as Africa.


Panels will take place on October 28th, 10:05AM and 12:35PM CEST.


Free registration here:


Interested in gaining more interesting facts and insights about the African region?

Check out BtoBet’s industry reports dedicated to African markets HERE

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