How can a traditional bookmaker start a dialogue with Millennial eSports fans?
The iGaming Super Show planned a series of dedicated conferences for the sports betting industry. BtoBet led the panel “eSports: Bringing Home the Millennials”. The panel covered strategies, opportunities and the latest trends in the emerging and fast growing eSports market. Editor of iGaming Business magazine, Stephen Carter, moderated the discussion, and talked to BtoBet’s Head of Sportsbook Davide Ruggeri and Phil Kornyshey, Co-founder of PVP eSports.
Commenting on how traditional sportsbooks should look at where eSports fits in with their current offering, Davide Ruggeri said:
“Sportsbooks can create lifetime value from the Millennial customer-base that eSports attract and traditional bookmakers can start a dialogue with eSports fans in order to conquer a new slice of market. Considering eSports enthusiasts are completely different from today’s traditional sports punters, operators have to position themselves and to plan how to engage with this new promising target market. Operators can expand their businesses beyond the traditional sports betting, through suitable tools, personalised proposals and flexible software.”
Read the full article on iGamingBusiness.