BtoBet Targeting Brazil As It Takes Center Stage At CGS BrazilCreated on 06/09/2021 09:33:08 AM
Leading sportsbook provider BtoBet is keen on the opening of the Brazilian iGaming market as experts across the field gauge the local market to propel itself as the largest in LatAm and amongst the largest on a global level. Joining industry peers in a panel held during the CGS Brazil event, BtoBet’s Chief Operating Officer Dima Reiderman analysed the potential that Brazil keeps in hold once it opens up for business.
In the “Latin America’s biggest market, what to expect, how to enter, what are the projections for the next 5 years?” panel, he joined Betsson Group’s Andre Gelfi, Caleta Gaming’s Hugo Baungartner, and FYMSA’s Luiz Felipe Maia to discuss the local market requirements, player preferences and the latest regulatory updates. Reiderman highlighted that whilst the market is garnering the attention of global betting powerhouses, bookmakers shouldn’t make the mistake of undertaking the same formula that has proven to be successful in more mature markets. He said that even when it comes to sportsbook providers, these must have an in-depth understanding of the market’s characteristics and thus be in a position to provide operators with a wide variety of content to meet local audience preferences. “We must listen to the needs and adjust our offer accordingly,” Reiderman said.
He also distinguished the differing requirements of the brands themselves, with the more established Tier 1 brands requiring a different approach to player management than those brands seeking to develop a local brand awareness.
The panel also discussed the importance of providing players with a localised product, which reflects the local culture, tech infrastructure, and payment solutions.
If you missed the “Latin America’s biggest market, what to expect, how to enter, what are the projections for the next 5 years?” panel from CGS Brazil yesterday, you can watch a video of the entire panel here