Kostandina Zafirovska, BtoBet’s CSO, will be travelling to Sofia to attend this month’s Eastern European Gaming Summit that will take place from the 20th till the 21st November at the Inter Expo Center. Zafirovska will be addressing a panel focusing on Artificial Intelligence with a particular interest to the iGaming industry, discussing how this form of disruptive technology can be beneficial from player retention and reactivation, to content preferences.
The panel will also be focusing on how AI should be considered as a tool that not only assists and takes a lot of burden off the operators’ shoulders in terms of the day to day activities, but also provides the player with a more holistic gambling experience. All this whilst at the same time putting in place a system of checks and balances for both the operator and the player.
The panel will further explain that even though Artificial Intelligence as a concept has been around for years, businesses – even within the iGaming industry itself – are still scrambling to truly understand the technology and how to best apply it in their activities.
