BtoBet’s Latest Industry Report Highlights Requirement to Increase Player Lifetime ValueCreated on 26/11/2020 09:06:23 AM
How is the European market reacting to an increased level of player requirements? How can a tailored UX be important for operators as they seek to retain customer loyalty? How could a product-centric approach be detrimental for licensees in the iGaming industry?
These are some of the aspects that BtoBet’s latest Industry Report “A product-centric vs player-centric approach; How player requirements are reshaping the iGaming landscape” seeks to address in the context of the saturated European market where data-driven decision making is nowadays a must for operators and service providers alike.
The industry report also emphasises how a tailored experience will result in an increase for each player’s Lifetime Value (LTV), whilst guiding operators on key scenarios that they must address in order to gain a competitive advantage on their competition, amongst which:
- How they are responding to the player-driven market
- How well do they know their customers
- How loyal are their customers, and
- Whether they have the technological means to provide a tailored betting experience in a truly interlinked omnichannel environment capable to adapt and include the latest technological and behavioural traits