BtoBet – Pariplay integration: Sportsbook at the flip of a switch


It is an industry-first for an operator to switch on the sportsbook vertical and get hold of a world-class sportsbook solution via a content aggregation platform and – it’s a true game changer. Significantly extending BtoBet’s distribution capabilities, this step is a first-time possibility for operators to gain access to a sportsbook without incurring heavy integration costs in product development. This single-API integration will allow Pariplay’s partners globally to whet their offering with a cutting-edge sportsbook product in a significantly reduced time-to-market.

Working in close collaboration with operators and being in tune with differing demands is what enables BtoBet to gain vital insight allowing the platform provider to develop a top of the line offering. The integration of Neuron 3 sportsbook on the Fusion™ platform will solidly solve the pain points of operators, mostly related to multiple platform integrations. It will significantly reduce the investment needed, both from financial and human resources perspective and address the complexity and long duration required to integrate a third-party platform.

The integration is of particular significance for the traditional online casino operators that want to enter the sportsbetting industry, by hastening their entry without heavily investing in the independent integration of a new sportsbook solution. This will result in the overall reduced complexity of gaining access to a cutting-edge sportsbook product and a solution that is both rapid and scalable.

As an industry-first, this step based on innovation and authenticity opens a sure prospect for the industry, while supporting BtoBet’s mission itself – to provide a world-class solution to iGaming operators, driving player excitement from sports betting, anytime, anywhere.

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