Opting for a Tech Partner – How to Choose the Right One to Outsource your igaming or sportsbook Platform
For operators wanting to launch or shift to a technologically advanced gaming and betting business, selecting the right platform partner is the key decision.
When looking through the available software providers out there, it’s important to know what kind of features they offer and what you want to achieve, so you can make an informed decision and select what best suits your needs.
If you are still in the dark when it comes to choosing the right tech partner that will help you achieve your business goals, here are some key points you need to look into before you make the right decision.
In-house software supplier vs. Outsource software supplier
Deciding whether to handle resources internally or externally may seem easy, but getting it wrong can cause a long-term damage.
An operator with in-house software, with no experience in the software industry, can provide just a short-term answer their needs, without a proper organizational structure and without the ability to keep the product updated with the passing of time. No one within the – originally – B2C-only organization will necessarily have the needed knowledge of how to build scalable products for the needs of others and how to keep them updated in the same way as a specialized software provider.
For that reason, if you are looking for a partner that will be able to deliver a long-lasting software product, you need to consider a platform provider that has the capability to aggregate all the available content while providing your players with a seamless customer journey. Only providers with an open, independent and foresighted approach will be capable of managing this type of offering.
A team of professionals
A skilled and responsive team certainly makes a difference. When choosing the right tech partner you need to take into consideration that you’ll be getting a skilled support team to help you 24 hours a day, seven days a week. This will give you the opportunity to maximize the productivity and the responsiveness, and of course you will be able to finally minimize downtime.
Trust is crucial
The element of trust becomes essential when it comes to choosing a tech partner and implementing a software that has not been developed in-house but as an outsourced platform (SaaS). The betting industry is not yet prepared for this kind of relationship mostly due to the need ‘to have everything under control’ and protect the privacy of the player data. Operators need to fully trust their technological partners and an inter-organizational trust must be considered by firms as a priority when adopting new technologies and – as a consequence – facing high levels of uncertainty caused by any new adoption processes. Additionally, licensees look for vendors who understand their pain points and who also have a deep knowledge of the industry.
Brand reputation and having a solid client base play a vital role, when somebody is looking for a tech partner. In order to show off the brand, to really connect with customers, give them an experience they will love, and persuade them to come back time and again, operators need to have the best technology available via the correct channels (retail, online or mobile depending on the regulatory environment) that the customer wants to use.
If the customer feels catered for, with technology which impresses, then the operator will have a better chance of retaining that customer and building a stronger bond.
We have deeply elaborated this topic in the latest White paper “Platforms: In-house or outsourced? Trusting times” which can be downloaded here: https://www.btobet.com/en/platforms-house-outsourced-trusting-times-industry-report