How Casino operators benefit from the AI in the iGaming industry
Ever since the invention of Artificial Intelligence (AI) and Machine Learning (ML), they have played an integral role in the evolution of the technology that we see today. Artificial Intelligence nowadays is used in almost every aspect that has to do with the processing and assimilation of data.
The use of AI in iGaming and casino gameplay has been dominant for years. However, the main change is the application of this technology.
Furthermore, Artificial Intelligence is now being used in almost every field that has anything to do with the internet and/or technology, to bring more life. This also includes the industry of iGaming, with many online casinos now focusing on providing more and more AI-powered 3D games. So, how is AI changing the world of iGaming and what will be its impacts in the long term?
Rise of AI and ML in iGaming
The use of machine intelligence in games is very practical today, with many gaming companies already using this technology to understand and predict behavior of the players, and understand their preferences. Without the advent of Artificial Intelligence operators would not be able to adapt their content on an individual level and thus appeal to all the players. Let alone implementing automatic cross-selling strategies on all different channels – retail, online and mobile. And with players constantly shifting from the retail side of the business to the online and mobile, operators are continuously pushed further to deliver the best betting/gaming experience possible, through a totally personalized front-end, to any single player. This wouldn’t be possible without the introduction of such a disruptive technology
Use of AI in iGaming
The use of artificial intelligence in iGaming is unlimited. Many big casinos are already using AI-powered slot machines in their online casinos to minimize the chances of cheating and facilitate a fair gaming trend. In a slots game, you are usually playing against a computer or automated system. These systems are now being replaced by AI, which will be able to determine the player’s behavior and take actions accordingly.
Furthermore, a complex algorithm has made it possible to analyze and identify critical factors common amongst gamblers who are at risk of addiction. The advent of this disruptive technology has permitted the community as a whole to be in a position to provide help before the addiction reaches a critical threshold. AI through player data acquisition is capable of modelling player behaviors and continue to monitor this behavior over time. Through this ongoing process of assimilation of data, the system will be able to ascertain if a player is developing problem gambling habits.
Looking ahead: how AI and ML will influence the future ofIGaming industry?
AI is definitely future. Not only can operators increase the reach and popularity of online gambling through the integration of AI, but it could serve as a tool which would in turn guarantee better gaming opportunities for the players themselves.
For deeper knowledge, download our latest Industry report: AI the present and the future of iGaming