BtoBet iGaming and Sportsbook software is ready for the regulated “.it” market

BtoBet iGaming and Sportsbook software is ready for the regulated “.it” market


The Multinational company BtoBet is ready to enter the Italian gaming market. Within total respect of the protocol and of the rules required by ADM (the Agency for Customs and Monopoly), providing Italian operators with its iGaming and Sportsbook platform which is already compliant with the evolution that the whole Italian sector abides at the moment.


According to figures compiled by Italian gaming news agency, the Italian licensed sports betting operators reported overall turnover rising 35% to €775m in January, 35% higher than the same month last year and €5m higher than last year December’s total. The online sports betting in Italy is not a joke, and the operators are more than ready to explore what else they can offer their players in order to differentiate their brand from the competition.


In Italy, 45 licenses are expired at the moment and ADM is supposed to distribute 120 new online and an urgent agreement on the points of sale must be reached for the 15,000 betting concessions.


Italy has remained one of the highest grossing regulated jurisdictions in Europe. Leading gambling companies have entered the market and it still attracts broad attention from other industry leaders.






The company, as Betradar’s Certified Gold Partner, perfectly integrates Betradar’s data feed and MTS service into its Sportsbook and iGaming platform. BtoBet proposes to clients what they are attracted to most and make their gaming experience unique through its software that includes:

  • Over 40 types of sports
  • Over 330,000 pre-match events per year
  • over 20,000 live matches per year
  • 3,400 competitions
  • 3,6 M odds updates every minute
  • live betting
  • esports.


Italian users are ready to enjoy benefits of omnichannel, as the Italian audience is mobile prone, according to the statistics – The mobile device penetration in 2016 was 62% and it is expected to reach 68% by 2018, while the Social network users in Italy counted about 23 million in 2016.






The evolution of iGaming and sports betting technology is influenced by the player expectations. Players wish to encounter the same brand with the same offer on each channel. At the same time, from a management perspective, operators experience the problem of administering multiple systems that are integrated at the front-end, but separate on the back-end. This means that operators require a valid omnichannel solution that allows them to have a single back-end from which to administer all channels.


Our A.I. Omnichannel concept offers players the best possible experience, and the Italian operators will have the greatest insight into their player behaviour to drive revenues. behaviours the evolution of physical bet-shops into intelligent shops via a single channel, integrating web and physical stores by giving the opportunity to better understand players. This process allows operators to deliver the right product at the ideal time for every single customer.


Italian operators will enjoy access to BtoBet intelligent software and augmented reality in-app promotional tools, such as the Bonus Hunting game, Odds comparison in AR and the 3D virtual avatar.


Italian operators that are continuing to innovate the mobile channel, will also appreciate BtoBet’s native mobile app, which allows seamless integrations and simultaneous releases on mobile and desktop.


BtoBet’s experts will also be available at ENADA Primavera in Rimini, from 15th till 17th  March, for live demos of the company’s new multicurrency and multi-jurisdiction omnichannel platform.


To book a meeting at ENADA, click here or write to


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