• BtoBet CMO says time is ripe for strategic partnerships to expand in the US
Global iGaming platform provider BtoBet is set to expand in the highly prospective US market with company CMO Sabrina Soldà stating that the company is working on local potential strategic partnerships.
“Since PASPA was overturned, we have embarked on a very deep analysis of what the market requires. As firm believers that there is no common formula that ensures success in every global market, we needed to ascertain an augmented betting experience to the US players, who are even more exigent than their European counterparts in terms of UX,” stated Soldà. “It is with this in mind, that unlike the vast majority of platform providers, BtoBet is able to provide operators with unrestricted freedom, unlocking the possibility for each bookmaker to create his own distinct player experience, by disconnecting the platform itself from the whole UX process, be it the design or the interface.”
Soldà further added that whilst there has been major hype with some states like New Jersey and Pennsylvania having already expanded legalized gambling, a number of other states are expected to follow suit, and this further increases the attractiveness of the local industry as more operators seek to take hold of the opportunity.
She further expressed her confidence that through these strategic partnerships, BtoBet will rapidly expand in the region and become the supplier of choice for a holistic omni-channel betting ecosystem, that is wholly player-centric.
BtoBet will be flying to Las Vegas to attend the G2E Las Vegas event, with operators provided with a demo to analyse BtoBet’s approach to deliver an augmented UX can aide their businesses in gaining a larger market share. Interested operators can ask for a demonstration by sending an email to firstname.lastname@example.org.