Africa represents one of the emerging markets in the industry, brimmed with opportunities yet requiring a very specific approach from a content and technological perspective.


Content’s adaptation to the market is an absolute essentiality. The path undertaken by BtoBet regarding this matter has proven to be quite the success, as we have put our priorities in the right order with the player being in the center of it all. Deciding to partner up with content creators who are all about innovation and quality resulted in content which ticked all the boxes, and was adapted according to the regional requirements and player preferences.


African players got introduced to online games with simple yet effective user interface, crystal-clear graphics and are mobile-data friendly… more than enough to take the gaming experience in the region to the next level. Perfect example of such content is “Tiny Roulette”, an online game which has gained huge amount of popularity amongst African operators and players. Several facts about this game make up for its uniqueness, especially with the game considered as being a very light weighted game in terms of its size. Furthermore, it has no heavy calculation for the animations, offers seamless play in vertical and horizontal mode, whilst supporting both left and right-handed play for a better UX.


Another part of the tailored content portfolio for African region, is the lottery solution. Characterized by high levels of flexibility, customizability and scalability, giving operators complete freedom in choosing the content they want to provide to African players. What makes the lottery appealing for this region’s market is the complete omnichannel system accompanied by a fully responsive UI that works on any device and is well optimized for all browsers. All of this put together in a lightweight API delivering a truly unique user experience.


When attempting to enter a market with a set of unique requirements, it is of utmost importance to have technology which is highly customizable, adaptable and flexible in order to be able to match the needs of local operators. Moreover, it is vital that such technology is able to meet the local hardware specifications allowing for a betting experience similar to that provided in more mature markets.



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Looking for additional information?

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