A WIND OF IMPORTANT CHANGES BLOWS ON THE ITALIAN GAMING MARKET. OPERATORS HAVE TO BE PREPARED TO FACE THE NEW TRENDS.
In conformity with the regulations imposed by ADM – Authority of Customs and Monopoly – BtoBet’s platform will assist Italian operators to ride the new business opportunities in the .IT
What about Online and mobile users in Italy?
Online users in Italy are 40 million, representing the 65,6% of the total population, while 50 million Italians are surfing the web through mobile. Statistics are predicting this number will turn into 51,3 million in the next 2 years.
Moreover, studies are confirming penetration of smartphones in Italy will be composed by the 68,5% of the population in 2018, while Social Media in the country will see 23,3 million users involved.
What’s happening to the Gaming industry in Italy?
Btobet’s Head of Sportsbook, Davide Ruggeri, stated:
“All sports rights concerning the Italian territory – both stores and corners – expired on June 30th and the State has taken steps to renew them. Nowadays legislative actions are paralyzing and changing the world of automatic betting and the Italian Gaming market needs new notice from the Authority about land-based and online regulation.”
What is the solution?
“The evolution of iGaming and sports betting technology in recent years has encouraged a transformation of player expectations. From a management perspective, Italian operators experience is requiring a valid omnichannel solution.”
“Italian operators have to be ready to face the evolution of physical bet-shops into intelligent shops via a single channel, integrating web and physical stores by giving the opportunity to better understand players and to deliver the right product at the ideal time for every single customer.”