A marketing Solution to drive effective marketing campaigns.

Plan your marketing strategy in an easy and effective way
with our tools. Just teach your system how to reward, attract and retain players without any restrictions and you will get the expected results.


Our Dynamic marketing tools ease your path to set your bonus strategy, how and when you want it. The advantage of the BtoBet solution is that its innate Artificial Intelligence, studies deeply the player’s behaviour and activity thus creating segments accordingly. It understands his motivation while playing on his favourite device, mobile, online or desktop, giving you an organic and automatic deep management for every bonus campaign.


Predicting player’s actions and anticipating his
desires by suggesting the bets and games that
can trigger his interest is the key for marketers to:

  • diversify the action on different types of users
    and to easily build the best strategies
  • follow specific promotional activities and more
    effective ad hoc marketing campaigns.


The same system not only rewards the player but it is sensitive enough to detect any fraudulent action or behaviour.


Fully customisable strategies

Through our oper platform the operator can fully personalise every marketing campaign. After the algoritham of rules studies the player’s behaviour and need, the operator can programme the system to proviude players with specific contenct such as games and bets and direct the according to his strategy.

Dynamic Player Segmentation
BtoBet’s in-depth player segmetation allows the creation of specific groups which can be based on infinite criteria, starting from gaming behaviours, habits, demographics and player’s activity.

Genius Bonus Tool
Our segmentation system is connected to the bonus engine and this allows the algorithm to observe the player’s behaviour, past and present actions to then automatically identify the possible recipient bonuses for him. This is a dynamic tool which runs bonus campaings and other scheduled promotions according to the operator’s needs.
Limitless communication channels
BtoBet offers an open platform which allows the operator to easily integrate any thir party communication channels such as email, sms and proximity devices.
Real Time Analitics
With Real time analytics the operator is able to keep his business strategy in place. This is possible through the provision of detailed reports and timely activity.
Front-end customization
Personalize and manage all your front-end, website and content according to the type of clients you want to attract. Build your front-end and access the APIs through the platform, or use BtoBet’s CMS to create the site and manage the content in an effective and significant way.


Virtual and Augmented Reality are appealing, boosting the popularity of games and increasing user engagement and retention. By adding an AR layer over a virtual world, the virtual environment becomes a new reality, a new dimension where to offer bonuses, advertise new games, share information in a more attractive way and within the environment itself.

Btobet’s AI tool for odds comparison gives you an easy-to-use interface which focuses on what is so important for the player: betting with the best odds. Integrate this marketing tools in your sportsbook
to be able to show your players that you are the one with the best odds. This feature is available in the BtoBet mobile app.

With the extensive knowledge you gain in your players via the real-time analytics, you can absolutely gain advantage with the brand new Bonus Hunting game. This features Virtual Bonus elements in augmented environment, which your potential and existing players can collect and receive something in return. Integrate this feature in your mobile application as an addition to your marketing strategy and show to you players that the best gains are in your brand. The Bonus Hunting feature is available in the BtoBet mobile application.


The virtual assistant, coming out of the Augmented Reality, will communicate knowing the single player’s preferences and anticipate his desires, proposing events and bets, using the Recommendation Engine that completely fits his interest.
You can have the loyal merchant in the digital world with your personalized Virtual Assistant.
We offer you three types:

  • Tutorial Virtual assistant

It will guide your players via your sportsbook and casino, introducing them to your system, giving them hints for playing and improving their overall experience.

  • Interactive avatar

You can use it for your marketing strategies and activities. Try it and enjoy the new AR marketing opportunities in 3D.

  • Push notification avatar

Use the virtual assistant to deliver in an attractive way your push notifications

With the advanced segmentation and recommendation engine available on the platform, you can send the right message at the exact time, to a specific player or segment of players. You can furthermore enhance the push notification feature with the Virtual Assistant and personalize the messages as you like.


Marketing Tool is available in

AI iGaming platform

an intelligent centre


Ask for a demo