Leading sportsbook platform provider BtoBet, now part of Aspire Global, has teamed up with Imprexis Gaming to launch free to play promotions in the build-up to the much awaited Euro 2020 and Copa America tournaments. The proposed free-to-play portfolio, covering both tournaments, provides operators with the ideal opportunity to attract new players, whilst retaining their loyal fold of customers.
Originally scheduled to take place last year, UEFA was forced to postpone the Euro 2020 by a year due to the Covid-19 pandemic, with the tournament now set to be hosted in 12 different nations from the 11th June to the 11th July of this year. The 2021 Copa América will take place concurrently with Euro 2020, with the tournament taking place in Colombia and Argentina from the 11th June to 10th July 2021.
The Free to Play promo offers as a basic correct score prediction game or can be entirely bespoke, including ‘prop bet’ style predictions such as: top goal scorer, team to qualify, number of corners, cards or fouls amongst others.
The games will also feature gamification elements such as leaderboards and jackpots. Leaderboards give each operator the option to offer further prizes and bonuses on individual game rounds, driving player engagement and acquisition.
BtoBet’s Chief Marketing Officer, Sabrina Soldà, said that: “Free-to-play games allow operators to find a more reasonable acquisition cost per player. Nowadays many operators allocate vast budgets in promotional play and bonuses, with the CPA per player reaching prohibitive levels. On the other hand free-to-play options not only offer bookmakers with a highly customizable tool in terms of content and localization, but can simultaneously yield a much lower CPA.”
Danny Thomas, Founder of Imprexis Gaming, said that: “Following a disruptive year for all live sporting events, bookmakers are keen to make up for lost ground and should be maximising the potential of these major sporting events. Free-to-play games are nowadays key to acquiring new customers. Even players who do not usually follow and are not enticed by sports can be convince to engage in new verticals.”