During the Georgia Gaming Congress in Tbilisi, the multinational igaming software provider BtoBet has met online and land-based Sports betting and Casino operators wishing to operate an advanced, modern and technological platform to develop their business, and speed up revenues and operations in the evolving Eastern European regulatory framework.
In the new regulated markets expanding in Eastern Europe, such as the Czech Republic, Slovakia, Poland and Romania, amongst others, operators need the innovative and clever omnichannel platform with multi-currency and multi-jurisdiction characteristics, to administer their business seamlessly, land-based, online and mobile. In a farsighted perspective, operators of these countries have to be quick and grasp the opportunity offered by the next-generation technology to run the evolution of physical bet-shops into intelligent shops via a single channel, integrating web and physical stores by giving the opportunity to better understand players.
BtoBet’s CEO, Kostandina Zafirovska highlighted:
“Attendees had the possibility to discover BtoBet’s next-level Sportsbook and Casino solutions, based on Artificial intelligence which benefit from the offers of the main leading supplier of sports betting content and 1000s of different games for casino players. The ultimate trading and risk management feature of the company’s solution, which is also geo-customizable, allows operators worldwide to minimise potential risks, ensuring maximum efficiency and safety.”
Commenting on the transformation of player expectations and new perspectives to attract and retain East European players and bettors, Kostandina added:
“AR is appealing to a greater number of customers combining entertainment and technology for seamless marketing strategies. The AR through the mobile app allows operators to open a direct and interactive communication with players, providing ultimate and peerless services (compared to retail) driving offers according to player’s interests, creating attractive rewards and interactive communication experiences. For example, a Virtual Avatar can replace the static communication via Sms – and email – in a more emotional and advanced way; the Bonus Hunting – apart from the 1 to 1 bonus delivery in Augmented reality – becomes a powerful unconventional marketing tool to promote the brand and push street players to play mobile and land-based; Odds comparison in AR can become an innovative instrument instead of expensive traditional media campaigns.”
After Georgia Gaming Congress, BtoBet will showcase its AI igaming and sportsbook omnichannel platform at Enada Primavera and VIGE, in Rimini (15-17th March) and Vienna (20-22 March) respectively.