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Colombia: Shifting from Retail to Online

Created on 26/03/2020 02:26:34 PM
  • BtoBet’s report analyses the evolving Colombian market as it adapts to a more digital native community


While still primarily a market with strong retail tendencies, the Colombian iGaming industry is starting to adapt to the digital channels as the country’s technological infrastructure is constantly improving.


This is strongly indicated by Coljuegos’ year-end fiscal results, which were published last October. Even though retail bookmakers accounted for the bulk of the tax revenue – amounting to 61% of the market – it was online operators who constituted the fastest growth of any legal form of gambling – despite only having 10% of the market share.


All of this data is presented in BtoBet’s latest Industry Report for the Colombian market, “Colombia: Shifting From Retail to Online.” The latter is the latest in a series of Reports compiled by the leading iGaming platform provider that analyses and dissects all of the major markets on a global level. The Industry Report also offers valuable data in relation to the improvements that the country has undertaken in recent years in its technological infrastructure.


Among other key data, interested operators are provided with detailed information regarding:


  • Internet penetration,
  • Smartphone penetration,
  • Daily average internet usage,
  • Average speeds and improvements in internet connection and mobile internet speeds
  • Different device usage,
  • Insights of how one can diversify a retail strategy to place more emphasis on the digital channels,
  • How one can target non-registered players, and
  • The use of social media and how one can use this communicative medium to provide a more engaging and player-centric betting experience.


Operators who are keen on having deeper insight into the Colombian market and how it is evolving, can download BtoBet’s latest Industry Report, and schedule a meeting with its team of professionals by sending an email to sales@btobet.com.