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Betting site introduces socially responsible gaming, donating part of its earnings to help those in need
The leading iGaming platform provider, BtoBet, is bolstering its Latin American partnership portfolio, announcing a strategic partnership agreement with the betting site PlayRobinHood.com. The socially responsible gaming platform donates 50% of the players’ losses for social causes. Through the agreement, PlayRobinHood.com will be integrating BtoBet’s Neuron 3 platform, making use of highly flexible and adaptable technology, enabling the operator to deliver a differentiated, tailored, and player-centric betting experience to its players.
Focusing entirely on the sportsbook vertical, PlayRobinHood.com will be delivering a wide range of bet offerings to its target punters based on local and international sports events, varying from pre-match to live bets, and also the highly sought-after Jackpot betting.
BtoBet’s Chief Executive Officer, Alessandro Fried, has expressed his satisfaction regarding the newly penned deal, stating that, throughout the recent years, BtoBet has progressively expanded its presence in the Latin American region through strategic partnerships. “LatAm is a region that is constantly evolving and closing the technological gap to the more mature European market. All in all, it provides the ideal set of circumstances for the operators’ business growth,” explained Fried.
Fried commented that he looks forward to sharing BtoBet’s same passion for sports betting with the PlayRobinHood.com’s team and is seeking to achieve excellence through technological innovation.
Bo Grujicic, PlayRobinHood.com’s founder, stated that “BtoBet has built up a solid reputation in the region, with their technological solutions providing innovative back-office tools that allows us to, not only facilitate our operations, but more importantly, to better analyse and understand our target players. In addition, their technology is tried and tested in the region’s various markets. This will help us deliver a betting experience on a micro-level, whilst paving the way in the best possible means for brand differentiation.”