Salsa Technology has been buoyed by the news of a fresh content partnership with sportsbook and iGaming platform provider, BtoBet. Salsa Technology’s market-leading Video Bingo will be integrated onto BtoBet’s Neuron 3 platform, thus enhancing its casino offering during the COVID-19 crisis.
The ongoing mission of BtoBet is to enable operators to retain current players and shift engagement from sports betting to other alternative immersive verticals. The new deal will enable BtoBet customers to gain access to numerous Salsa Technology titles, including Halloween Groove Bingo, Pachinko 3D, and the Latin American classic Jogo dos Bichos Praia.
BtoBet’s CMO, Sabrina Soldà, added that Salsa Tech has proved to be innovative with its Video Bingo portfolio, with its content reaching a wide range of players. Soldà further added that, during these times characterised by a shortfall in the sportsbook vertical, BtoBet is seeking to further add appealing content to all verticals among which is its online casino portfolio, ensuring a wide range of content diversity to its partners.
Salsa Technology’s Global Business Development Manager, Victor Arias, said that “BtoBet works tirelessly to deliver diverse content and its mission has never been so important considering that, currently, the sporting calendar looks unrecognisable. We’re proud they have chosen to add our Video Bingos to enhance the iGaming experience.”