PLACING THE EUROPEAN PLAYER AT THE HEART OF THE UX

The mature European market has transformed itself into a market which not only has become saturated, and characterized by an infinite array of sports betting websites mirroring each other’s offers, but is presenting increasing challenges for operators in terms of player acquisition, retention and churn.

So how can you successfully position yourself
as a leader in this highly competitive market?

Offer a personalised UX on a micro-level to each and every player.

Scalable and flexible technology

The whole process of personalization is dependent on fast, flexible and scalable technology based on fast data access, for immediate assimilation and player evaluation.

Integration hub

  • Data
  • Content
  • CMR
  • Sports
  • Casino
  • Payment

Data Layer

  • Data warehouse
  • Real- time analysis
  • Personalisation

Platform

  • Automation
  • Regulations
  • Trading
  • Risk management
  • Bonus engine
  • Complex event processing

Channels

  • Responsive
  • Web
  • Mobile
  • Native iOS & Android
  • REtail
  • SSBT
  • Cashier

APIs

  • Sports data
  • Betting
  • Data Transactions
  • Casino
  • Platform services


Provide the player with the personal touch

There is no single and predefined character profile that fits an individual player. Harness, dissect and assimilate your players’ data to create a truly segmented player profile.


An effective promotions engine

Make use of fast and on topic promotions which are based on the user’s activity. Stop delivering generic promotions which are not aligned to the players’ preferences.


A seamless Omnichannel approach


Provide your players with a holistic omnichannel environment allowing all the channels – whether desktop, mobile or retail – to seamlessly interact with one another.


DO YOU WANT TO POSITION YOURSELF AS A LEADER IN THE EUROPEAN MARKET THROUGH PERSONALISATION?FILL OUT THE FORM BELOW
AND ONE OF OUR REPRESENTATIVES WILL BE IN TOUCH WITH YOU

OUR OFFICES

BtoBet Headquarters

Suite 2B, 143 Main Street
Gibraltar

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11 Oktomvri 33a
Skopje
Macedonia

CONTACT US

Skype: BtoBet