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PLACING THE EUROPEAN PLAYER AT THE HEART OF THE UX

The mature European market has transformed itself into a market which not only has become saturated, and characterized by an infinite array of sports betting websites mirroring each other’s offers, but is presenting increasing challenges for operators in terms of player acquisition, retention and churn.

So how can you successfully position yourself
as a leader in this highly competitive market?

Offer a personalised UX on a micro-level to each and every player.

Scalable and flexible technology

The whole process of personalization is dependent on fast, flexible and scalable technology based on fast data access, for immediate assimilation and player evaluation.



Provide the player with the personal touch

There is no single and predefined character profile that fits an individual player. Harness, dissect and assimilate your players’ data to create a truly segmented player profile.


An effective promotions engine

Make use of fast and on topic promotions which are based on the user’s activity. Stop delivering generic promotions which are not aligned to the players’ preferences.


A seamless Omnichannel approach


Provide your players with a holistic omnichannel environment allowing all the channels – whether desktop, mobile or retail – to seamlessly interact with one another.

Lottery Made Simple


Integrate a holistic lottery solution to:

  • Diversify and build your brand unicity
  • Increase your brand exposure through a cross-channel solution
  • Improve your player acquisition and retention strategies

Take total control with our 100% Custom Lotto Lobby allowing:

  • Different designs
  • Custom CMS
  • Management of multiple frontends
  • Fully customizable Lotto Lobby

LEARN MORE

INDUSTRY REPORT

A PRODUCT-CENTRIC VS PLAYER-CENTRIC APPROACH

Download BtoBet's latest Industry Report
DOWNLOAD
Access all industry reports in DOWNLOAD CENTRE
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DO YOU WANT TO POSITION YOURSELF AS A LEADER IN THE EUROPEAN MARKET THROUGH PERSONALISATION?FILL OUT THE FORM BELOW
AND ONE OF OUR REPRESENTATIVES WILL BE IN TOUCH WITH YOU

Are you going to attend
One of the next
Industry Events?
Meet us there!

OUR OFFICES

BtoBet Headquarters

Suite 2B, 143 Main Street
Gibraltar

BtoBet Macedonia

11 Oktomvri 33a
Skopje
Macedonia

CONTACT US

Mail: sales@btobet.com
Skype: BtoBet