The mature European market has transformed itself into a market which not only has become saturated, and characterized by an infinite array of sports betting websites mirroring each other’s offers, but is presenting increasing challenges for operators in terms of player acquisition, retention and churn.

The whole process of personalization is dependent on fast, flexible and scalable technology based on fast data access, for immediate assimilation and player evaluation.

Make use of fast and on topic promotions which are based on the user’s activity. Stop delivering generic promotions which are not aligned to the players’ preferences.