At Btobet great just isn’t good enough.

It’s just our starting point.


Alessandro Fried is BtoBet’s Chairman after being CEO for 2 years. He is widely recognized as a visionary in the iGaming sector and is frequently invited to speak at national and international iGaming forums. He designed, developed and launched many successful products on the international market, and also obtained the first European license in remote gaming from Malta Gaming Authority (MGA). He pursues the strategy in BtoBet of setting the new standards for the iGaming industry, refusing to settle for quick fixes or half measures, striving to anticipate the future needs of our global audience, anticipating and meeting global industry needs.

Alessandro Fried


She has been recently appointed BtoBet’s Chief Executive Officer after being COO for 2 years in the company. She has over 17 years of experience in Computer Science Engineer. While being engaged in BtoBet, she has enjoyed a successful career as COO in Seavus (IT Company of 700 employees) and came to that position after spending 6 years as Head of other departments, assisting high-profile clients from various industries as insurance and finance. Her challenge has been to design and develop IT software products aimed at improving customer experience and simplicity of use.

Kostandina Zafirovska


As CMO, Sabrina sets BtoBet’s inbound marketing strategy to drive awareness and demand in the global market. Prior to her role as CMO, Sabrina served as, Marketing manager and Communications manager for igaming industry companies for the last 10 years.   She oversaw all demand generation activity, hiring and building marketing teams, building advertising campaigns, and has accumulated over 15 years of experience working closely with multinational advertising agencies based in Milan and Rome.

Sabrina Soldà


As head of Sportsbook and product analyst, Davide manages and develops the Sportsbook customer experience reviewing all the functionalities and making improvements. He generates new product ideas and has influence on the product’s roadmap as well as to ensure that product offers are highly competitive in the marketplace. Davide is co-founder and CEO of ITrading Solution, which offers sports trading services all over the world. He has also worked with Italy’s top bookmakers, among them Snai Group, where he was instrumental in the launch of legal sports betting in Italy.

Davide Ruggeri

Head of Sportsbook

As CTO, Sofija’s efforts will be to ensure our products and services remain at the forefront of the technology curve and continue to provide customers with new growth opportunities, deep insights into their business and increased revenues. Over the 15 years’ work experience in the information technology, she has accumulated broad experience in varying capacities and positions across the IT industry. Sofija was involved in the development of the BtoBet products from the beginning as a solution and product architect. Sofija’s drive for constant innovation is apparent through the ongoing technology and product enhancements that will ensure BtoBet to offer the most intelligent and integrated solutions available in the gaming industry.

Sofija Gugoska Babacheska


Marija Kostova with her 10 years of experience in the IT industry gathered vast knowledge that brought her on several management positions. She joined BtoBet, firstly as an Integration Manager, and now she holds the Head of Production role; taking care of getting our products to the next level. She leads a team of professionals who are passionate about introducing new features in the BtoBet state-of-the-art igaming and sportsbook platform in order to take the igaming industry to new heights of innovation. Her expertise in multiple project management positions enables her to strategically gather and prioritise the customer and product requirements, defining the product vision and to effectively work closely with our development teams to continuously deliver remarkable products, which meet our high expectations.

Marija Kostova

Head of Production

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