Alessandro Fried is BtoBet’s Chairman after being CEO for 2 years. He is widely recognized as a visionary in the iGaming sector and is frequently invited to speak at national and international iGaming forums. He designed, developed and launched many successful products on the international market, and also obtained the first European license in remote gaming from Malta Gaming Authority (MGA). He pursues the strategy in BtoBet of setting the new standards for the iGaming industry, refusing to settle for quick fixes or half measures, striving to anticipate the future needs of our global audience, anticipating and meeting global industry needs.
She has been recently appointed BtoBet’s Chief Executive Officer after being COO for 2 years in the company. She has over 17 years of experience in Computer Science Engineer. While being engaged in BtoBet, she has enjoyed a successful career as COO in Seavus (IT Company of 700 employees) and came to that position after spending 6 years as Head of other departments, assisting high profile clients from various industries as insurance and finance. Her challenge has been to design and develop IT software products aimed at improving customer experience and simplicity of use.
As CMO, Sabrina sets BtoBet’s inbound marketing strategy to drive awareness and demand in the global market. Prior to her role as CMO, Sabrina served as, Marketing manager and Communications manager for igaming industry companies for the last 10 years. She oversaw all demand generation activity, hiring and building marketing teams, building advertising campaigns, and has accumulated over 15 years of experience working closely with multinational advertising agencies based in Milan and Rome.
As head of Sportsbook and product analyst, Davide manages and develops the Sportsbook customer experience reviewing all the functionalities and making improvements. He generates new product ideas and has influence on the product’s roadmap as well as to ensure that product offers are highly competitive in the marketplace. Davide is co-founder and CEO of ITrading Solution, which offers sports trading services all over the world. He has also worked with Italy’s top bookmakers, among them Snai Group, where he was instrumental in the launch of legal sports betting in Italy.
Head of Sportsbook
Vasilije Shkoro brings his 15 years of experience in several senior management and software development management roles into the position of Head of Product development at Btobet and takes care of getting our products to the next level. Vasilije leads a team of professionals who are passionate about introducing new features in the BtoBet state-of-the-art platform in order to take the igaming industry to new heights of innovation. His expertise enables him to strategically gather and prioritise the customer and product requirements, defining the product vision and to effectively work close with our development teams to continuously deliver remarkable products which meets our high expectations. During his professional career, Vasilije led many projects and programmes in a number of industries, such as, online gaming, finance, medical, government and mobile sector.
Head of Product Development
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