At Btobet great just isn’t good enough.

It’s just our starting point.


Alessandro Fried is the CEO of BtoBet. Prior to BtoBet, Alessandro was co-founder and CEO of leading gaming providers in the industry. Being an entrepreneur, he designed, developed and launched many successful products in the international market. He was instrumental to create the first search engines for the Italian market, having immediate success. Due to his expertise in iGaming, Alessandro saw the birth of the Malta Gaming Authority (MGA), obtaining the first European license in remote gaming. This served as a catalyst to expand the iGaming industry in Europe. Alessandro is widely recognized as a visionary in the iGaming sector and he is frequently invited to speak at national and international iGaming forms.

Alessandro Fried


Kostandina Zafirovska is BtoBet’s Chief Operating Officer. Concurrently, Kostandina is the COO of SEAVUS, BtoBet's technical partner. She has over 16 years of experience in Computer Science Engineer. Prior to being COO at BtoBet, she spent 6 years as Head of other departments in SEAVUS assisting high profile clients from various industries such as insurance and finance.   Her challenge has been to design and develop IT software products aimed at improving customer experience and simplicity of use.

Kostandina Zafirovska


As CMO, Sabrina sets BtoBet’s inbound marketing strategy to drive awareness and demand in the global market. Prior to her role as CMO, Sabrina served as, Marketing manager and Communications manager for igaming industry companies for the last 10 years.   She oversaw all demand generation activity, hiring and building marketing teams, building advertising campaigns, and has accumulated over 15 years of experience working closely with multinational advertising agencies based in Milan and Rome.

Sabrina Soldà


As head of Sportsbook and product analyst, Davide manages and develops the Sportsbook customer experience reviewing all the functionalities and making improvements. He generates new product ideas and has influence on the product’s roadmap as well as to ensure that product offers are highly competitive in the marketplace. Davide is co-founder and CEO of ITrading Solution, which offers sports trading services all over the world. He has also worked with Italy’s top bookmakers, among them Snai Group, where he was instrumental in the launch of legal sports betting in Italy.

Davide Ruggeri

Head of Sportsbook

Vasilije Shkoro brings his 15 years of experience in several senior management and software development management roles into the position of Head of Product development at Btobet and takes care of getting our products to the next level. Vasilije leads a team of professionals who are passionate about introducing new features in the BtoBet state-of-the-art platform in order to take the igaming industry to new heights of innovation. His expertise enables him to strategically gather and prioritise the customer and product requirements, defining the product vision and to effectively work close with our development teams to continuously deliver remarkable products which meets our high expectations. During his professional career, Vasilije led many projects and programmes in a number of industries, such as, online gaming, finance, medical, government and mobile sector.

Vasilije Shkoro

Head of Product Development

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